Booking engines

The advantage of using http://www.openhospitality.com/

- tracking and robust reporting

- advanced and flexible yield capabilities (you can change rates and the availabilities)

- costumers can build and customize their stay experience by adding options you determine (theatre tickets, spa services etc .)

- customize layout and design

- detailed reporting and revenue tracking

- e-Marketing and CRM
- E-Mail launch tool
- Search Engine Optimization -> Google Certified
- Specialized strategies for international search engine placement
- Multi language pay-per-click and analytic tracking
- Pre-stay marketing e-mails and post-stay thank you e-mails
- Online Guest Comment forms and aggregated scoring

Work done with Thomas Pfeiffer

Magna Grecia Boutique Hotel: is it a 2010 website?

The website is not modern enough. Here are the main results:

- A good menu with a lot of information: Hotel, Location, Facilities, Accommodation, Contact, Reservations
BUT no information about the rates !!!


- Clear structure, easy to navigate and the user finds directly the information he needs.


- No recent guestbook comments / Recent photos


- It's designed from a template, no great personalisation of the website


- No links to Social Media / But 360° panoramic photos


- No division between types of travelers (i.e. leisure, business)


- Incentive for user to supply e-mail


- Ranked first on Google "hotel boutique athens greece"


- Reviews can be found on the guestbook


- No personal communication with guest





Work done with Thomas Pfeiffer

Comparison Of Two Hotel Direct Websites

Comparison Of Two Hotel Direct Websites

View more presentations from soph87.

Customer relationship management is nowadays very important for companies. The more loyal clients are, the higher their profitability.

If companies have all invested heavily in expensive IT systems to provide automated support to their customers, a good number of them have unfortunately forgotten the importance of the more traditional customer relation tools such as phone, mail or email support.

The recent survey by “Human Consulting Group” over the behavior of the 200 biggest French companies is quite enlightening.

It was not a surprise that the best companies for customer relations were in the luxury sector. For companies such as Hermes, Lancôme, Moet & Chandon, customers need extra care and it is often only because of that, that customers are ready to pay the higher prices.

On the other hand, IT, transport and telecoms companies are in very competitive sectors, selling to the masses and cost cutting is often what makes the difference in prices leading often to poor service to the customers. Loosing a few customers does not seem to be essential for these and they very easily sub-contract, for cost reasons, the traditional CRM to outside firms which do not have the same motivation as their own employees. Dell is certainly the best example for this. Fortunately, there are reminders for this kind of behavior, such as loosing market share for example. This is generally a wake-up call for the general management of these companies and in the case of Dell they are presently taking actions to correct this.

Good customer support is what brings customers back. Repeat sales make companies profitable. Companies may have immediate gains by not investing in a traditional CRM, but long term, owing to the push of customers’ associations, they loose!